A guiding principle or slogan, especially one that is secret or passed from member to member of a group.
"Watchword" Examples
1. Has anyone noticed our battle cry? All company members are supposed to remember today's watchword for the marketing strategy launch: "Innovate or Perish".
2. In her speech, the keynote speaker reminded everyone of the school watchword for the year, emphasizing the importance of promoting a "Culture of Excellence".
3. Technology is built into everything these modern cars, complete with a powerful infotainment system and numerous safety features, making sure you always have every necessary control at your fingertips or in your line of sight during your watchword of fitness and wellness on the move.
4. The team's watchword for the ongoing project is teamwork. Their individual skills have proven effective but meeting for regular weekly stand-ups has significantly boosted productivity.
5. Medicine has a watchword that says "First, do no harm," which guides both emergency care providers and long-term treatment advisors alike.